Table 2 Themes describing factors influence food choices using OFDS
Socio-ecological model | Themes | Description of factors influencing food choices using OFDS |
|---|---|---|
Individual factors | Motivation to seek comfort food | Emotional status (stress, boredom, tiredness), food as a treat, hunger, appetite, palatability, craving, good/ satisfying experience, food/ taste preference (e.g. highly desirable) |
Time and cost consideration | Time and effort saving compared to food preparation at home High value for money (due to low cost of less healthy food) | |
Social factors | Family influence | Eating with others (partner or children) |
Environmental factors | Navigating OFDS | Difficulty in finding healthy food options; price promotions, ratings, reviews, low delivery fee and appealing food images on OFDS |