Table 3 Research model multiple regression analysis results
Variables | Model | ||
|---|---|---|---|
M1 | M2 | M3 | |
Time of post | -0.132**(-2.414) | -0.174***(-4.017) | -0.183**(-6.028) |
Time interval | 0.251***(6.425) | 0.282***(4.916) | 0.304*** (7.903) |
Sentiment tendency (ST) | 0.138***(4.832) | 0.201***(7.143) | |
Warning elements (WE) | 0.264***(5.034) | 0.319***(8.125) | |
Message length (ML) | 0.254**(2.671) | 0.267**(2.865) | |
Message length2(ML2) | -0.199**(-2.177) | -0.203**(-2.261) | |
Dialogic loop (DL) | -0.074(-0.907) | -0.082(-1.362) | |
Media richness (MR) | 0.296***(9.733) | 0.319***(9.697) | |
Information style variety (SV) | 0.376***(11.247) | 0.410***(12.101) | |
Source influence (SI) | 0.347***(9.024) | 0.365***(10.223) | |
Source activeness (SA) | 0.249***(4.812) | 0.234***(4.946) | |
Disease type * ST | 0.093(1.143) | ||
Disease type * WE | 0.087(1.121) | ||
Disease type * ML | 0.058(0.892) | ||
Disease type * ML2 | -0.042(-0.757) | ||
Disease type * DL | -0.076(-1.147) | ||
Disease type * MR | 0.283***(5.522) | ||
Disease type * SV | 0.381***(10.436) | ||
Disease type * SI | 0.175**(3.572) | ||
Disease type * SA | 0.072(0.906) | ||
VIF | 2.045 | 3.088 | 2.761 |
F | 25.147 | 30.324 | 34.921 |
R2 | 0.104 | 0.261 | 0.326 |
Adj R2 | 0.098 | 0.274 | 0.313 |