The physical activity and nutrition-related corporate social responsibility initiatives of food and beverage companies in Canada and implications for public health

Table 2 Characteristics of identified nutrition and physical activity-related corporate social responsibility (CSR) initiatives, overall and by participation in the Canadian Children’s Food and Beverage Advertising Initiative (CAI)

	CAI companies (N = 36 initiatives)	Non-CAI companies (N = 27 initiatives)	All companies (N = 63 initiatives)
Number of identified CSR initiatives^†
Mean (SD)	2.0 (2.4)	1.3 (2.4)	1.6 (2.4)
Median (IQR)	1 (3)	0 (2)	1 (2)
Min-Max	0–7	0–9	0–9
	n(%)	n(%)	n(%)
Type of CSR initiative
Charitable activities / Philanthropy	22 (61)	22 (81)	44 (70)
Education-oriented	9 (25)	4 (15)	13 (20)
Research-oriented	4 (11)	1 (4)	5 (8)
Other	1 (3)	0 (0)	1 (2)
Nutrition or Physical activity CSR^‡
Nutrition-related	26 (72)	13 (48)	39 (62)
Physical activity related	10 (28)	14 (52)	24 (38)
Targeting of CSR initiatives^§
Child-targeted	15 (42)	14 (54)	29 (47)
General-targeted	21 (58)	12 (46)	33 (53)

^†SD Standard deviation, IQR Interquartile range. The number of CSR initiatives per company by CAI participation was not statistically significant (U = 237; z = 1.434; p = .183)
^‡ The difference in proportion by CAI participation was not statistically significant (X² = 3.792; df = 1; p = .052)
^§ The difference in proportion by CAI participation was not statistically significant (X² = .900.; df = 1; p = .343)

ISSN: 1471-2458