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Table 2 Example of Data-Information-Message

From: Conceptual framework of public health surveillance and action and its application in health sector reform

Data: There are 100 case-patients and five fatalities of measles in Region X in one month, with an incidence of 90/10,000 persons.

Information: This is a 50% increase in measles over last year at this time.

Message 1: There is an epidemic of measles in Region X that requires immediate public health action. Every infant in Region X can be vaccinated for less money than it takes to treat the 100 case-patients and five fatalities.

  1. 1 Messages are subjective statements about information. They enable the target audience to put the information into the proper context for action.
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BMC Public Health

ISSN: 1471-2458

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